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The magazine of the art-form of the photo-essay “A free, really high quality photo-essay magazine.  Fabulous!” Stephen Fry. British actor, writer and film & documentary maker
July 2015 back issue
The Limousine Back to menu
Jhonni is the driver and owner of an electric blue limousine in Buenos Aires. This 40-year-old Colombian, previously a tennis coach and gym owner, left it all behind when he was offered the chance to buy a 1972 Ford Fairlane. To its eight seats, four doors and creamy leather interior, Jhonni added a table, a hefty sound system and a horn that simulates the sound of a mewling cat. For the last ten years Jhonni has offered his services for birthday parties, bachelorette parties, wedding celebrations and city tours.  Once a luxury vehicle used to transport politicians and rock stars in the '80s, nowadays the limousine is seen as an icon of Argentinean popular culture. Brides in their white dresses, starlets of television, fifteen year olds celebrating their birthdays, and future husbands: they all share the same sensation of sitting, for one night, in an electric blue Ford Fairlane from 1972. The Limousine project explores a limited space in which many diverse things can happen. Between drunkeness, striptease, tears and laughter, the limousine is transformed into a backdrop for ordinary people that use the dark tinted windows to release their fantasies.
by Myriam Meloni
The Limousine.  A Ford Fairlane from 1972, transformed into a limousine, wanders around the streets of Buenos Aires.
Marcos, a stripper hired for a bachelorette party.
The twins Laura and Belén are taken by limo to their Quinceañera party.  The fifteenth birthday celebration that nowadays is a very popular tradition in Latin American countries, has its origin in the Aztec and Mayan civilizations, and represents the transition from adolescence to adulthood.
A group of girls who rented the limo to for a night-time drive.
A young couple makeout in the limousine on the road that will take them to the church on the day of their marriage.
A group of boys celebrating a bachelor party.
A girl dressed as cat women during her bachelorette party.
The driver of the limousine.
Jhonni, the owner and driver of the limousine. He started his business by buying an old limousine, and now he has three and he makes his living renting it for hours. Renting the limousine costs about 400 pesos (50 USD) per hour.
A couple rent the limo for a romantic night.  During the ride the young boy asked his girlfriend to marry him.
Jhoanna the day of her wedding, accompanied by her father.
Leila, a 23 years old stripper, hired for a bachelor party.
An inflatable doll forgotten on the seats of the limousine after an all-male party.
In the darkness of the garage, the limousine is once again a normal car.
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