The magazine of the art-form of the photo-essay
“A free, really high quality photo-essay magazine. Fabulous!”
Stephen Fry. British actor, writer and film & documentary maker
Oct 2013 back issue
This year's Lumix G6 campaign, The Lumix Challenge, was two fold.
For the first part of the campaign we (BRAVE Advertising London / Panasonic LUMIX and I) decided on 3 main
images that we hoped to achieve using certain features within the Lumix G6 camera system that overshadow it's
competitors in terms of what it offers the user. This was the main print campaign.
The second part of the campaign was completely driven by the photographer's eye. I was given 100% creative control
over the images I chose to make and the ‘gallery’ within the Lumix site would work to suit. This we all know is a major
luxury in these days of over scrutinised advertising and marketing but stands by the principals of what the Lumix is
first and foremost about....giving photographers the chance to go and record moments or comment; in short it's about
making imagery and gives the photographer as much support, as a camera can, to do so.
The following photographs are all from the second part of the campaign and were created in Sumatra, Java, Bali and
Nias Island (Indonesia).
Part I
